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Built For The Driver: BMW Eyewear Drop Collection With Optimized Polarizing Filter For LCD screens

Built For The Driver: BMW Eyewear Drop Collection With Optimized Polarizing Filter For LCD screens

High-tech details meet meticulous craftsmanship in BMW's 2021 Eyewear Line

The new BMW eyewear collection, launching this summer '21, offers a diverse range of modern and easy-to-wear men's and unisex models. Created with the BMW community and followers in mind, the line features sporty and youthful designs with racing-inspired color-block combinations and dynamic profiles.

Built for the driver, all BMW models have one version that is integrated with Vi/ON lenses, which allow clear & legible vision of LCD screens and instruments in the cockpit, as well as giving better readings of the road environment (reliefs, bumps, signs, etc.). This is all due to technology development by Dalloz Creations (Optimized collection), which reduces the polarizing filter and protects from the most intense forms of glare. This is a new standard for driving eyewear

BMW SUNGLASSES COLLECTION:

 

BW0001 | $189 / $219 (Vi/ON) A heritage, masculine navigator, the style features an acetate front and sleek metal temples for a mixed material look. Steptronic - inspired hinges reference the brand’s advanced driving systems and earn the frame an elite feel. The rectangular sunglasses, in the 02D colorway, boast Vi/ON lenses, which feature an optimized polarizing filter LCD - friendly.

BW0007 | $209 A nod to BMW vehicle’s athletic lines, the sunglass boasts a sporty, curved silhouette. Slender shaded metal temples secured with a subtle frame front screw add a modern, stylistic touch. 02D color variant presents Vi/ON lenses, which feature an optimized polarizing filter LCD - friendly designed to minimize glare while allowing ease in reading LCD screens, namely your vehicle’s navigation panel.

BW0003 | $139 / $169 (Vi/ON) A classic square shape made with ultra-lightweight injection plastic for improved comfort and extended wear. The frame’s thick temple profile creates a bold look and proudly bears the BMW name. Colorway 02D presents BMW Vi/ON lenses, which feature an optimized polarizing filter LCD - friendly that reduces glare through polarisation while maintaining a clear vision of your vehicle’s digital dashboard.

BW0005 | $189 / $219 (Vi/ON) A winning metal silhouette, the navigator frame consists of sleek lines and a double bridge inspired by the brand’s automotive front grill. A discreet, round BMW logo sits at each temple hinge. The brand’s Vi/ON lenses, which feature an optimized polarizing filter LCD - friendly, can be found on colorway 14D, making it a leading option in driving eyewear.

 

Available at local optical shops in select cities now. Available online starting September 2021

BMW_SILMO20_US - PRODUCT DESCRIPTIONS.pdf 88 KB

See 2021 eyeglasses collection here.

 

About BMW Eyewear

About Marcolin Group

Marcolin Group, among the worldwide leading companies in the eyewear industry, stands out for the pursuit of excellence, continuous innovation and a unique ability to faithfully combine design and Italian craftsmanship with the core values of each brand. The brand portfolio includes: Tom Ford, Guess, adidas Sport, adidas Originals, Bally, Moncler, Max Mara, Sportmax, Ermenegildo Zegna, Longines, OMEGA, GCDS, Barton Perreira, Tod's, Emilio Pucci, BMW, Swarovski, Dsquared2, MAX&Co., Diesel, Covergirl, Kenneth Cole, Timberland, GANT, Harley-Davidson, Marciano, Skechers, Candie‚Äôs, Viva, Marcolin and Web. 

In 2019, the company sold about 14 million eyeglasses. www.marcolin.com

BMW Eyewear